Beyond the interface – The Sameness of Apps and Websites

Friend Thomas Byttebier – Digital Director at Base Design – has written a very insightful post on the sameness of apps, websites, subway maps, and coffee shops. Why do all apps look the same nowadays? Why do all websites look the same? What can brands do to create more memorable digital experiences? And also: how […]

Color in UI Design: A (Practical) Framework

Erik D. Kennedy goes into detail on how to pick color variations for your designs: Element states for example are variations on a single color, let’s take “blue”. The result isn’t best described as “a palette of 3 blues”. It’s one blue with variations. But this begs the question: how do you actually modify a […]

Using science to make truly tappable user interfaces

Since the average human finger pad is 10 to 14mm — and the average fingertip is 8mm to 10mm we can pretty easily define a range for what constitutes a “truly tappable UI:” A truly tappable UI is built with elements that are at minimum around 10mm, with the optimum touch element size around 13mm. […]

The bold beauty of content prototypes

Thomas Byttebier, after having joined a digital team at Base a while ago: It’s been a crazy six months. And in all honesty: I struggled. I struggled with process. I struggled with communication. I struggled with clients. Front end was too far from design and content only arrived when a project was nearly live. As […]