Creating vs. Shipping

Creating is easy. Shipping is the hard part, and countless companies never quite figure it out. Sure, they might release their software, but that’s not the same as shipping. No company is perfect, but it makes a big difference when they genuinely care. Shipping is about consistency. It’s regularly updated help documents. It’s responsive and […]

Attention

Jason Fried, CEO of Basecamp, in an interview, answering a question on how his workspace is set up: I’m a one-computer guy—a 12″ MacBook, so I can work from anywhere. Years ago I used multiple monitors and had multiple computers. Then I jettisoned multiple computers but kept the multiple monitor setup. And a few years […]