When you first start planning a big trip, step one will likely happen at the Google search bar. Step two might be clicking onto the images of your target destination. The North Face, in a campaign with agency Leo Burnett Tailor Made, took advantage of this consumer behavior to keep its name top of mind […]
Tag Archives: advertising
Using a 1-star Review to Your Advantage
Not all bad reviews are bad: Snowbird is a resort in Utah known for its difficult slopes. After some bro named Greg from L.A. gave them a 1-star review because the mountain was mean to him, they created a print advertisement starring his review. (src)