SYMPHOSIZER – Playing with SF Symphony’s new Visual Identity

At first sight the new visual identity for the San Francisco Symphony (pictured below, on the right) looks a bit off … Those letters sure look a bit oddly sized, no? Turns out there’s a dynamic drive behind them: Leveraging new creative technology including variable font design, our new visual language (of which the logo …

Beyond the interface – The Sameness of Apps and Websites

Friend Thomas Byttebier – Digital Director at Base Design – has written a very insightful post on the sameness of apps, websites, subway maps, and coffee shops. Why do all apps look the same nowadays? Why do all websites look the same? What can brands do to create more memorable digital experiences? And also: how …