Beyond the interface – The Sameness of Apps and Websites

Friend Thomas Byttebier – Digital Director at Base Design – has written a very insightful post on the sameness of apps, websites, subway maps, and coffee shops.

Why do all apps look the same nowadays? Why do all websites look the same? What can brands do to create more memorable digital experiences?

And also: how do you stand out – without compromising predictability, usability, etc. – when everything needs to (somewhat) look and behave the same?

Read the entire thing. It’s pure gold.

Beyond the interface →