When Facebook users were presented with a custom loading animation in the Facebook iOS app they blamed the app for the delay. But when users were shown the iOS system spinner, they were more likely to blame the system itself.
The Psychology of Waiting, Loading Animations, and Facebook →
Published by Bramus!
Bramus is a frontend web developer from Belgium, working as a Chrome Developer Relations Engineer at Google. From the moment he discovered view-source at the age of 14 (way back in 1997), he fell in love with the web and has been tinkering with it ever since (more …)