The Making of ”Welcome Home” by Spike Jonze

I really enjoyed Apple’s “Welcome Home” ad for the HomePod, directed by Spike Jonze:

Over at AdWeek there’s a behind the scenes video available showing how they made it:


In particular, we get immersed in the choreography and the production design. But we also see how other elements came together, like the lighting, music and VFX.

Really fascinating stuff as there was almost no CGI involved (the set really moves as it was built using hydraulics).

This Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself →

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A dramatic surprise

Last year TNT made an ad in Belgium named A Dramatic Surprise on a Quiet Square that went viral. Pretty sure you’ve seen it.

A few days ago they made a Dutch version A Dramatic Surprise on an ice-cold day:

What caught my eye wasn’t the video itself, but this braintwist on Geekologie:

“Why don’t they ever make these in the US?” Good question.
1) Some patriot with a real gun would try to be a hero
2) all the witnesses would sue for emotional damages.

Yeah America, that’s how we think of you.