I really enjoyed Apple’s “Welcome Home” ad for the HomePod, directed by Spike Jonze:
Over at AdWeek there’s a behind the scenes video available showing how they made it:
In particular, we get immersed in the choreography and the production design. But we also see how other elements came together, like the lighting, music and VFX.
Really fascinating stuff as there was almost no CGI involved (the set really moves as it was built using hydraulics).