Telling the story of performance

Interesting approach by Clearleft on how they make performance clear to their clients. Instead of showing waterfall charts to their clients, they show them videos:

Download the video of your client’s site loading. Then repeat the test with the URL of a competitor. Now take those videos and play them side by side.

This is so much more effective than showing a table of numbers! Clients get to really feel the performance difference between their site and their competitors.

Show. Don’t tell.

Telling the story of performance →

Published by Bramus!

Bramus is a frontend web developer from Belgium, working as a Chrome Developer Relations Engineer at Google. From the moment he discovered view-source at the age of 14 (way back in 1997), he fell in love with the web and has been tinkering with it ever since (more …)

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