Evolution of <img>: Gif without the GIF

In the latest Safari Tech Preview it’s now possible to use MP4 files in <img> tags. Intended use case is short, muted, looping video. Colin Bendell digs deeper into this.

By enabling true video formats (like MP4) to be included in <img> tags, Safari Technology Preview has fixed performance and UX problems. With it, our micro-form videos can be small and efficient (like MP4s delivered via the <video> tag) and they can can be easily preloaded, autoplayed, and shared (like our old friend, the GIF).

Evolution of <img>: Gif without the GIF →

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