Thomas Byttebier, after having joined a digital team at Base a while ago:
It’s been a crazy six months. And in all honesty: I struggled. I struggled with process. I struggled with communication. I struggled with clients. Front end was too far from design and content only arrived when a project was nearly live.
As a result, I shipped products lacking vision, and on top of that, I shipped too late.
The culprit: the lack of real data during the design process. So he decided to introduce a few changes in the design process. Content First being one of them, of course.