When we were introduced to the team at The Atlantic they were creating a series of articles about “Population Health”. They wanted to tell these stories in an interactive and visual way. The challenge was to create interactive visualizations based on industry concepts and make them accessible to both healthcare professionals and the a casual audience.
From the beginning we knew we wanted to create an experience that was familiar from an interaction perspective but different from a visual perspective. We aspired to take the traditional editorial content The Atlantic is known for and combine it with a rich digital narrative.