Do responsive websites outperform their non-mobile-optimized brethren?

We took a popular ecommerce store (O’Neill Clothing) that we’d recently redesigned and monitored conversions, transactions and revenue for three weeks. Then we quietly deployed the responsive conditions to the already live site and monitored for another three weeks.

In case you ever need present some numbers to one of your colleagues in order to convince him πŸ˜‰

You like apples? →

(via Jeremy)

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