Trending at Instagram


We identified three main elements of a good trend:

  • Popularity – the trend should be of interest to many people in our community.
  • Novelty – the trend should be about something new. People were not posting about it before, or at least not with the same intensity.
  • Timeliness – the trend should surface on Instagram while the real event is taking place.

In this post we discuss the algorithms we use and the system we built to identify trends, rank them and show them in the app.

Trending at Instagram →

Published by Bramus!

Bramus is a frontend web developer from Belgium, working as a Chrome Developer Relations Engineer at Google. From the moment he discovered view-source at the age of 14 (way back in 1997), he fell in love with the web and has been tinkering with it ever since (more …)

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