Future Friendly is a manifesto / call to arms for making sure that our strategies for technology, design, and content will work fine on today’s and on the next-gen devices.
While we can’t know exactly what the future will bring, we can:
- Acknowledge and embrace unpredictability.
- Think and behave in a future-friendly way.
- Help others do the same.
As Jeremy Keith put it:
Instead of focusing on whatever this season’s model happens to be, we should be crafting our services in a robust way, striving for universal access tomorrow as well as today.