This is the new PlayStation Video Unlimited service. This PlayStation app runs at a full 60 frames per second (when you see it on a PS3), has tons of 3D graphics effects, full-speed 1080p video playback, and a fluid, hardware accelerated, animated user experience. What you may not know is that this is a web app.
Totally loving the part where web applications are (will be) able to access/make use of the hardware (viz. gfx card, camera, gps, etc.) and/or certain datastores (viz. phone contacts) of a device … the gap between native and web apps is getting narrower.