The Bottled Walkman

Sony’s W Series Walkman is a barebones MP3 player with one key selling point: it’s waterproof. But that can be a difficult thing to highlight on store shelves — at least when you’re limited to traditional retail packaging. For its customers in New Zealand, Sony decided to try something different.

Hat off for the guy who left the Pepsi sticker on the robotic arm of the vending machine filled with Coca-Cola cans 🙂