A phone only lasts a couple of years before it breaks or becomes obsolete. Although it’s often just one part which killed it, we throw everything away since it’s almost impossible to repair or upgrade.
Phonebloks is made of detachable bloks. The bloks are connected to the base which locks everything together into a solid phone. If a blok breaks you can easily replace it, if it’s getting old just upgrade.
Clever, yet I wonder how much the modularity will have an impact on the speed of the device.
UPDATE: Be sure to read Why Lego Design Principles Don’t Work On Smartphones:
Breaking the CPU/GPU/RAM trinnity up to allow for modular upgrades wouldn’t just make the device run slower, though. It would make your iPhone consume more power and triple its physical footprint. The result would be a bulkier device, or a device with less room for other components (such as a bigger battery). Even if you could live with that, though, Phonebloks would require expensive sockets so that the CPU, graphics, RAM, storage and modem could communicate with one another at high speed.