How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did

Data mining at Target:

Lots of people buy lotion, but one of Pole’s colleagues noticed that women on the baby registry were buying larger quantities of unscented lotion around the beginning of their second trimester. Another analyst noted that sometime in the first 20 weeks, pregnant women loaded up on supplements like calcium, magnesium and zinc.

With that knowledge, they can detect pregnant customers, and send them targeted mails. But then one father called, complaining that his daughter received baby-mailings … turns out Target beat him to learning his daughter was pregnant.

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did →

Published by Bramus!

Bramus is a Freelance Web Developer from Belgium. From the moment he discovered view-source at the age of 14 (way back in 1997), he fell in love with the web and has been tinkering with it ever since (more …)

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