Dropbox CEO: Why search advertising failed us

“All the AdWords in the world are not going to save you if no one’s looking for what you’re making,”. Instead, what worked for Dropbox was “making our users really really happy, and then giving them good tools to spread the word.” — via @wwdj

Published by Bramus!

Bramus is a frontend web developer from Belgium, working as a Chrome Developer Relations Engineer at Google. From the moment he discovered view-source at the age of 14 (way back in 1997), he fell in love with the web and has been tinkering with it ever since (more …)

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